Airtime Management & Programming Sdn Bhd (AMP)

Transforming Malaysia’s Radio Landscape

Airtime Management & Programming Sdn Bhd (AMP) burst into the entertainment scene in 1997 with the launch of hitz.fm (then known as HITZ FM) as Malaysia’s first-ever formatted radio station. That introduction paved the way for four more English radio brands, namely MIX FM, Light & Easy, TalkRadio and Classic Rock – to be launched by AMP in the same year.

English-speaking Malaysians, for decades having only one government-owned English station and later a few bi-lingual services both public and private, were suddenly spoilt for choice.

Over the one year period, demand grew for radio content in Bahasa Malaysia and Chinese, as radio listeners who were exposed to AMP’s English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its lineup, and swapping two of its English FM brands, namely Classic Rock and TalkRadio, for ERA FM (Bahasa Malaysia) and MY FM (Chinese) respectively. more

Contact :

Headquarters : Airtime Management & Programming Sdn Bhd
All Asia Broadcast Centre , Technology Park Malaysia , Lebuhraya Puchong-Sg.Besi, Bukit Jalil 57000 Kuala Lumpur
Fax: (03) 9543 3888

Penang Regional Office
Unit 368 – 2 – 11 Belissa Row, Jalan Burmah, 10350 Penang
Fax: (04) 226 5351

Johor Bahru Regional Office
No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor
Fax: (07) 353 1022

Melaka Regional Office
43-A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka
Tel: (06) 282 5166
Fax: (06) 283 5166

Ipoh Regional Office
No. B5-06 (5th Floor), No. 42, Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak
Tel: (05) 242 5098
Fax: (05) 242 5104

Kelantan Regional Office
Lot 706, 1st Floor, Seksyen 26, Jalan Dusun Muda, 15200 Kota Bharu, Kelantan
Tel: (09) 748 4166
Fax: (09) 743 5351

Alor Setar Regional Office
No. 13C, 2nd Floor, Kompleks Perniagaan Sultan Abdul Hamid, Persiaran Sultan Abdul Hamid, 05050 Alor Setar, Kedah
Tel: (04) 772 5166
Fax: (04) 772 9790

For general media inquiries please contact the Publicity Team at (03) 9543 8888.

For more information :- http://ampadvantage.com.my